seo set up, review and maintenance
How to improve
Search engine optimisation(SEO)
SEO – why do you need an optimised website?
Search Engine Optimisation (SEO) makes your website more visible to your target audience when they are searching online for a business like yours.
Are you confident that your website is working hard enough for you? When you Google your business or your keywords where do you sit in the page rankings? Research shows that 94% of web visitors don’t go beyond the first page so if you want your potential customers to find you, it’s really important to get your SEO right.
We have a range of options so you can choose the right SEO support for your business. The Starter Pack – for new websites or if you haven’t focused on SEO yet. The SEO Healthcheck – to get your site’s current SEO status and find out what needs improving. The SEO Maintenance plan – to regularly monitor and report on your SEO status.
Choose your SEO Package
Starter Pack: All your website content SEO basics in place from launch to begin building your search rankings.
SEO Healthcheck: Find out what’s working well and what needs attention.
SEO Maintenance Package: Ongoing support to monitor your site, get status updates and fix minor issues.
SEO Starter Pack
Give your new website the best chance of being found by search engines. We can supply all the key basic SEO elements for your new website including:
We will proofread your content – checking and amending spelling, grammar, punctation, syntax etc
We will edit your content – tone, language, key messages – to ensure it fits with your business brand and tone of voice
We will optimise your content – this means evaluating and editing the use and placement of keywords, links, anchor text, headings, etc
PAGE META DATA:
We will create the page titles and descriptions that signpost your pages behind the scenes for search engines and add them to your site.
For up to 30 images, we will compose and add Image Titles, Alt Text and Alt Descriptions to your images. This makes your images visible to search engines and is surprisingly effective at increasing your site ranking.
SEO Starter pack cost £295
Jo was really helpful in doing a health check on my website. The check was detailed and thorough. It was all a bit overwhelming to start with but she took the time to call me and we went through it together slowly. Thank you so much for you help. I would recommend Jo.
SEO Healthcheck cost £195
(up to 20 key landing pages)
How is your website performing? We provide a detailed analysis of the SEO elements of your website that are working well and those elements that need attention. Presented to you in a detailed action plan to help you optimise your site for search engines.
We audit the following:
- Page meta titles and descriptions
- Image tags, title tags, alt text etc
- Current ranking keywords (as found by search engines)
- Your main competitors’ keywords and current rankings
- Page structure and user experience
- Content freshness (i.e. when was the site last updated with new content)
- Speed check
- Link check
- Mobile optimisation
- Site security
To do this we need a list of your keywords and your main competitors (up to 3). We can help/advise you with this if needs be.
SEO Maintenance Plan
For up to 7 key landing pages
We carry out an initial SEO Health Check (10-12 checkpoints) and provide you with a detailed written report with an optional Zoom call to explain everything.
We re-check everything monthly and provide a written report with findings & do all the minor fixes. Any larger fixes that are required will be flagged and we will quote for.
We include monthly high-level website analytics (traffic, bounce rate etc) and your current website ranking (overall + keywords)
Plus the option of a quarterly Zoom call to review progress and planning.
SEO Maintenance Plan cost £60 a month (rolling basis)
SEO Ongoing actions
SEO is on ongoing process and the best way to build and maintain a good ranking in the search engines is to keep your site active and current. Ideas of how to do this include:
- Regularly update and add unique content to your pages
- Blogging about new ideas and thinking with links to your site and to related content
- List your URL on all promotions
- Get your site on all listings for local businesses
- Reach out to your business’s related community, link to them and get links back to your site. For example reviews, recommendations, joint promotions, related products and services
Learn the basics of SEO
– An online course –
Great for small business owners who feel they need a better understanding of SEO. The course shows you how search engines work, what “ranking factors” they look for in a quality website, teaches you the basic techniques you need and provides a long list of free online optimisation tools.