Pearson Love to Learn

 Campaign planning and implementation within budget constraints

The Situationpearson-learn

A Pearson start up company was trying to launch a range of online courses into the
consumer market with a small budget and limited resources. They needed help to
identify where to promote the courses within their budget limitations and to get the
campaigns going.

The Solution

I researched thoroughly the range of promotional opportunities within the available budget and produced a report with recommendations on how to use it to reach the maximum target audience. Once agreed with the client, I put the plan into action: writing copy, negotiating advertising space and commissioning design and print  to promote the courses.

My well-established relationships with designers and printers meant I was able to provide a quick turnaround and competitive pricing.

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