Researched, wrote and managed bi-monthly email newsletter
BBC Active Languages has been running a successful email newsletter service to 8000 Language teachers around the world. It covers a digest of industry news, events and free resources as well as special offers. A reshuffle in the department meant no resources were available to produce the newsletter but there was extreme reluctance to give up this valuable communication route to customers.
Two days, every other month I researched the content, chased up sources and put it all together in a newsletter. Accessing the CRM system remotely, I managed the contacts and sent out the newsletter. The result was that BBC Active Languages get a well-researched email newsletter on time and keep regular contact with their customers for minimal cost. Feedback is very positive and subscriptions have increased by 5% in the past year.