Campaign planning and implementation within budget constraints
A Pearson start up company was trying to launch a range of online courses into the
consumer market with a small budget and limited resources. They needed help to
identify where to promote the courses within their budget limitations and to get the
I researched thoroughly the range of promotional opportunities within the available budget and produced a report with recommendations on how to use it to reach the maximum target audience. Once agreed with the client, I put the plan into action: writing copy, negotiating advertising space and commissioning design and print to promote the courses.
My well-established relationships with designers and printers meant I was able to provide a quick turnaround and competitive pricing.