BBC Active Languages

Researched, wrote and managed bi-monthly email newsletter

The Situation

BBC Active Languages has been running a successful email newsletter service to 8000 Language teachers around the world. It covers a digest of industry news, events and free resources as well as special offers. A reshuffle in the department meant no resources were available to produce the newsletter but there was extreme reluctance to give up this valuable communication route to customers.

The Solutionbbc-languages

Two days, every other month I researched the content, chased up sources and put it all together in a newsletter. Accessing the CRM system remotely, I managed the contacts and sent out the newsletter. The result was that BBC Active Languages get a well-researched email newsletter on time and keep regular contact with their customers for minimal cost. Feedback is very positive and subscriptions have increased by 5% in the past year.