1) You have a slider (carousel) on your homepage.

Did you know that statistically, sliders just don’t perform well at all?  According to Yoast, only 1% of site visitors actually click on the slide, and it’s almost always the first slide. But what else? They confuse people, by sending multiple messages at once. And they slow down your site speed. And they push down your other content, usually to below the fold.

Don’t just take my word for it – the mighty SEO force that is Yoast have explained in far more detail here  sliders suck and should be banned from your website .

What to do:  Use a static image and copy to convey your message.


2) You have social media icons on the top of your website.

It may seem counter intuitive after all we want to encourage people to visit our social media feeds and so it seems sensible to add the icons at the top so that everyone will see them.

However by having social media icons at the top of your website makes it far too easy for website visitors to click on the icon and so leave your website. Plus the fact that many websites use vibrant colours for these icons which cause further distraction from your key messages.

What to do: Put your social media icons at the bottom footer, on a sidebar or on a contact page.


3) You don’t have a favicon.

A favicon is a little icon next to your website title in the URL bar. So why do you need a favicon? Well, most people like to open up more than one tab at a time. Having a favicon makes it easier for people to see your website and come back to it through recognition of the little icon.

What to do: Create a recognisable, simple square version of your logo and add it your site


4) Your About Us page is a bit dull.

Your About page is one of the most visited pages on a website yet for lots of websites it’s really boring. You can really connect with your visitors if you use the About page to reveal your brand vision and what makes it special.

What to do: Think of what makes your business unique and highlight it on your About Page.


5) Your website has too many Calls-to-Action.

It is really important to tell your visitors what you want them to do but don’t give them too many options. Numerous buttons to sign up for a newsletter, join a facebook group, read another blog can overwhelm a visitor and make them take no action at all.

What to do: Pick the most important and relevant calls-to-action for each page to build your design around.


6) Your website content isn’t easy to scan.

Maybe this is not that unexpected but it is unexpectedly common. Whatever page or post it is, it should be easy to get the gist of what is it about by scanning through the content.

What to do: You can make it easy for people to scan your site by using:
  • Short paragraphs
  • Bullets points
  • Headers